Where is your photography business coming from?
I was reading a report yesterday on the crazy growth of mobile commerce which really got me thinking about my photography business and the web traffic that I get. It’s always important to realize where our business is coming from and be able to see into the future to make any changes ahead of time. For most of us the web is a good source of new business. In my field of shooting weddings and portraits my clients always check out my online portfolio first before coming in to meet with me. My main portfolio has been flash based for many year, there are so many slick flash templates out there that give you a great presentation however iPhone and iPad visitors can’t view your work.
In the past I have had about 10% of my visitors come from an iPhone or iPad device. Awhile back I made sure that I removed all flash from my blog which many brides visit but still haven’t made the move with my main portfolio site. Looking at this report though it got me thinking again about having a site that can be viewable from any device. The following graph is a report by Kliner Perkins on the percentage of visitors for Pandora, Facebook and Twitter that are on mobile devices and the results are pretty stunning. Granted these sites are more prone to viewing them while on the go however it really amazed me to see the rapid growth in mobile browsing for these sites. Check out the graph for the last few years traffic these sites have been getting from mobile devices.
Not all mobile devices are the same and some can render flash while others can’t. The question that we should be asking ourselves that is really more important than flash vs. no flash is really how mobile friendly is our website. What is the user experience when growing your portfolio on a mobile device, what about the navigation and ways to contact you? As a professional photographer today we have to not only be great artists but also excellent marketers. I am not sure what the best solution is just let for the perfect mobile site for photographers but wanted to get everyone thinking about where your current business on the web is coming from and where it might be in a few years. If you aren’t thinking about how your site should be changing for the upcoming year now is the time to start planning and putting things into motion.
What can you start doing different to provide the best experience on your website no matter what type of device someone is coming from? Let’s chat about it in the comments below.
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