Photo boxes and CD holders
Today I am going to do a quick review of a new product Black River Imaging is offering and also chat about the importance of branding. I know a lot of you give (or sell) a CD of images to your clients. With the demand for CD’s from our clients its something you really have to offer in today’s digital age. I won’t get into the conversation about giving the CD or not in today’s post but want to talk for a minute about your image. We aren’t just in the photography business but really the image business and the image that we portray of ourself and the products we provide can be just as important as the work itself. I used to always tell people that when you sell a print you are not selling a 8×10 piece of paper. If you are there really is little value in that and you will probably be out of business soon. When I sell a 8×10 print I sell it at a certain cost because people are getting my expertise, they aren’t buying a piece of paper but a unique art piece that has actually been years in the making. All of my life experiences, schooling, workshops all make a difference in my work and that really is what people are buying.
So since we aren’t just selling products we also need to make sure that the presentation matches the brand of our business and shows our clients that they are buying a piece of art. If someone buys a CD of the images from you there are a lot of different ways you could deliver that to them. Throw the CD in a plain white envelope, a blank jewel case, a nice leather bound case, there are lots of options and we should all think about which option will match the brand of our business and the image we are trying to portray.
One new thing that has caught my attention lately is custom printed CD cases. I ordered a few of these recently from Black River Imaging and have to say they are a really great way to deliver your work. They offer a single or double CD case with an image printed that wraps around the cover and back of the case. This is a really great way to have your work stand out and make a big impact on your clients. Most of the time little things make a big impact on your clients. Another good thing about these is that you can design the photo to also include your own branding information, including things like your studio name on the spine of the CD holder and your logo on the back can be key to keeping your name in front of your clients at all times. I personally like to keep my branding on the back and don’t want it to take over the image but at the same time be large enough to notice it. Here is what I would normally do for a cover layout:
These CD holders wrap around the edge of the case so you have a totally seamless look to them and are coated with a semi-gloss coating so don’t attract any fingerprints or marks. After handling one for awhile, bending it and even throwing it around the studio it still looked brand new. The only bummer is these are just offered on photo paper, not canvas or other printing options. But if you are looking for something printed on a beautiful canvas to hold your prints they also offer print boxes. These also have a full wrap around image and are a very nice, custom way to present your images to your clients. One thing that I have offered in the past is a set of 100 printed 4×6 images in a nice keepsake box. For weddings or even portrait events my clients can pick their top 100 images and I have them custom printed, put the images in a custom box like this and you will make a definite impression on your clients. Here are a few images of the photo boxes and CD holders.
What do you use for CD holders or print boxes? Let us know in the comments below.
For more information on Black River Imaging check out their website at: http://www.blackriverimaging.com/