This is part 2 of our Facebook marketing for photographers. In our first article (Social Media Marketing for Photographers) we talked about creating a business page for facebook and the importance of that. Today I want to talk about your welcome page and how important that can be to convert visitors into fans.
When someone visits your facebook business page and isn’t a fan you can install a facebook app that directs them to a special welcome page. This is a great way to explain a little about your business, your facebook page and entice them to be a fan of yours. To create a facebook welcome page you will first have to install this Static FBML facebook app. It is fairly easy to do but does require a few steps so here are the steps to create your own custom welcome page.
1. Add the Static FBML App
The different tabs that show at the top of your facebook page (wall, info, photos, etc…) are apps. Some like the wall are included with facebook but there are others you can add to your facebook account to customize it. In order to add a welcome page you will first need to add the Static FBML App. You can find this app at this facebook page, Static FBML App link. Navigate to this page and click the Add to my page link.
After you have added the Static FBML app, click “Edit Page” link below your company’s profile image. Then click on the “Applications” link on the left. This page will show all of your current apps. Find the FBML app and click the “Go to Application” link. Here you will be able to set the title of the app which is what shows on the top tab.
3. Add your image
When you are in the application settings there is a section right under the Box Title, that simply says FBML. This is where you can enter any HTML code that will show on the welcome screen. If you have created a graphic and simply want the graphic to display all you have to do is post the image to your website and then enter the HTML to pull this image in. Don’t worry if you aren’t an HTML wiz this is pretty easy. Just upload the photo to your website and grab the URL address. Then enter in this code (replacing our website address with the address where you uploaded your photo to). < img src="http://www.digitalphotobuzz.com/image/welcome/jpg"/>. This is what it should look like.
Also since this is HTML you can do much more than just having a nice graphic show up. You can include a sign up form to your email newsletter, a link to your twitter account or website. There are many advantages to this page. Also once someone is a fan the welcome page can be customized to show a different graphic so you can have a message just for your fans. This does require some FBML coding to work so you do have to get someone to do it for you but there are plenty of people on the web that work on facebook integrations and it can be inexpensive to find someone to create a custom solution for you.
For our Digital Photo Buzz facebook fan page (http://www.facebook.com/digitalphotobuzz) we have a welcome message for new users that tells them to click the “Like” button above and a little about what our Facebook page is about. Then if they are already a fan this page will give the visitor a link to our Twitter page to follow us on Twitter, a link to Invite your friends (which posts on your wall) and a link to sign up for our email newsletters. It’s a great way to let your clients know of some additional ways to follow you and keep up to date with what you are doing. Check out our new fan page look and let us know what you think.
4. Make It the Default Landing Page
If you want this new tab to be the first page that people come to when they visit your business page, click on
Edit Page” from your main facebook page (on the left size below your profile picture). Then click on the “Manage Permissions” link. On the “Default Landing Tab” drop down choose the new App you have just created. From now on new users will come to your welcome page when visiting your facebook page. Once they become a fan then they will go directly to your wall.
That’s it, just a few steps and you can have a nice custom welcome page for new visitors to your Facebook business page. So start creating your custom welcome graphic and post away. Facebook can be a very powerful tool for your photography business and with more and more photographers on Facebook having your page as custom and unique as possible is key.
Let us know your thoughts in the comments below.