Facebook for Photographers – 5 tips
With all of the buzz lately of Google + I think some people are forgetting out Facebook and while Google + may be pretty hot the facts are Facebook isn’t going away anytime soon. Right now Facebook has over 750 million active users and over 50% of them log in daily! That is an insane amount of people and for us a great marketing tool. I think that is can be a very useful way for us to market our photography and with a little bit of time and effort an excellent way to spread the word about your photography all for free! Here are 5 tips on getting started with marketing on Facebook, if you have any of your own tips of comments please let me know in the Facebook comments section below.
Facebook for Photographers – 5 tips
1) Get a Fan page for your business on Facebook. – It all starts with your business fan page. You can also use your personal Facebook profile to promote your photography, I do that all the time and do add my clients as friends on my personal Facebook account. But you really want to start a business fan page and start to have all of your existing clients join you there. If you don’t already have a business page on Facebook it’s pretty easy to get one setup. Just go to the Facebook Create a Page and choose the Create a Page for a: Local Business button. The proceed to add your logo, contact info and other relevant details. Remember your logo doesn’t have to be a square image. You can use a nice vertical image to also include key things about your studio like your website address and other contact info.
2) Get all of your past clients on Facebook. – Once your fan page is up and running (and with a few nice galleries of portfolio images for people to see), it’s time to launch it to the public and get people to join.
3) Make it easy for new people to join your Facebook page. – After you do an initial launch of your Facebook fan page to your clients you need to consistently have it in front of new people to join. The first step is to share it with all of your existing Facebook friends. At the very bottom left of your fan page there will be a “Share” link. Just click this and you will be able to share your page with all of your Facebook friends either by posting the link and a comment on your wall, a friends wall, a group or by sharing the link in a private message.
After that you want to get the word out to all of your clients and other wedding vendors you work with. Always having a current email list of your clients and vendors is key and comes in helpful in many other areas for marketing that we will discuss down the road. Send out a email to this group announcing the opening of your Facebook business page. It’s also a great idea to tie in a few giveaways to get people excited. If you shoot portraits also I would suggest having a giveaway where you raffle off a free portrait setting for all new fans that join your page in the first week. You can also run a giveaway based on who comments on a certain post and raffle off a prize from there. That’s always a great way to improve the interaction on the page. Another thing I have done before is raffle off a gift card to the studio on my Facebook page. At the start its important to be active and drive excitement to your fan page.
4) Tag, tag and more tagging. – This is really the most powerful part about Facebook. Every wedding that I shoot I always upload a good 5-10 of the really strongest and most artistic images from the day. Then tag the bride and groom in the photos. This will show up on their wall to all of their friends and is a very powerful way to get your work out to a lot of potential new clients. A great image can be passed all around Facebook and tagging images with big groups like a cool bridal party shot can really bring you some great exposure!
5) Have fun and remember to be yourself. – Social media is all about being social and being yourself. Remember to engage with people, post some personal photos if you are comfortable doing so. People want to hire photographers that are not only great artists but people they also like. Especially with weddings since you are working so close with them on such a special day people really do want to know who you are. Your blog is a great place to share stories and some personal photos but your Facebook fan page can be another great spot to really let your personality shine.
Do you have a Facebook fan page? Leave us a Facebook comment below with your link so everyone can check it out!
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