If your business isn’t already on Facebook you are missing out on one of the best ways to market your photography business. If you aren’t sure about getting started check out this article I wrote awhile back, Facebook for Photographers – 5 tips. Today though I want to talk a little about the changes for business pages on Facebook that you have probably already seen either with other fan pages or a similar view with your own Facebook page. Awhile back when Facebook launched the new Timeline view it was only for your personal Facebook profile, however all business fan pages will be converted to the new timeline view by March 30, 2012 so there is only a few weeks left to optimize your fan page.
So what’s new with the timeline style view other than a different look for your wall? THere are some pretty important things to keep in mind while setting this up to optimize the experience. First your fan page will have a cover photo now that gives you a nice 850×315 image area to really capture your users attention. This is a great way to show off one of your favorite images and since it’s such a prominent real estate on the page a good way to make your clients feel special. One idea to keep your customers visiting the page is to let them know you will rotate out the cover photo weekly and for them to check back to see if you choose an image from one of their shoots. Everytime you rotate it out let that customer know they are featured on your Facebook page. It can be a great way for them to share your Facebook page with their family and friends.
One of the biggest differences though is the links that you used to have on the sidebar show up on the top right side. You now only have space for 8 links and they show up as boxes underneath the cover photo. By default people only see the first 4 links and have a arrow to expand this and see all 8. Because of this you want to make sure your most important links are shown in the top 4. The first link for photos you actually can’t move, that has to stay in the #1 spot but all others you can. To move these just click the arrow on the right edge to expand the selection to view all 8. Then hover over one of them to see a edit button come up in the top right corner. Click on this to switch the position with another app or to remove it.
For our page (to be coming soon, still working on a few adjustments) we have our 3 most popular links shown in this area; a sweepstakes widget, a sign up form for our weekly email updates and a link to download our Free set of mini Lightroom presets.
If you haven’t checked out our Facebook page come on over. You can find us at http://www.facebook.com/digitalphotobuzz. Come on by and start up a conversation, you can always post questions on our wall, post photos to share with others (or to get feedback) and just chat about photography. Also I want to showcase some of your best work as our cover. If you have an image that would look great just leave a comment below or on our Facebook wall and i’ll pick a few to rotate out. Add your name and link to the image so everyone will know it’s your shot and i’ll also give you a shout out on our wall whenever we use an image.
Are you already using the new timeline view for your business? If so share a link in the comments so we can all check out your page!
If you like our articles remember to share them on Facebook, Twitter or +1 them on Google. I appreciate you spreading the word to your photo friends and it helps me to continue writing content for everyone!