Creating a welcome page for your Facebook fan page

A little while back I wrote about how to create a welcome page for your photography fan page on Facebook. Just like many things with the web Facebook has changed how you can create these and no longer offers Static FBML pages. If you already set yours up then it will still work but for anyone who still wants to setup a welcome page here is an update on how to now set this up.

First, why should you even have a Facebook welcome page? A welcome page can be a great way to entice people who come to your fan page to ‘like’ the page as well as strengthen your brand. Branding in this industry is so key to success, once you have a clear message and brand to deliver you have to make sure that this is included on all of your marketing efforts. With 600 million people on Facebook your fan page is an awesome tool to use for your photography business. With a welcome page any new visitor that isn’t a fan of your page will first see this page so you want to make sure it gives them a clear understand on what you do and provides then with a good reason to ‘like’ your page.

There are a few different ways that you can setup these welcome pages and it really depends on how technical you are and how much customization you would like. For our Digital Photo Buzz fan page, it uses HTML for the welcome page so that there are links and once you sign up you have a different page with a signup box for our email newsletter. These require some HTML skills as well as additional steps to setup, so today I am going to cover a few quick and simple ways to get a Facebook welcome page for your photography business.

Option #1 – iFrames for Pages from Wildfire. This is a really simple and free facebook app that will allow you to create a 520px wide welcome screen by simply uploading an image. All you have to do is go to their website and click the install button. From here simply upload an image that you would like displayed to non fans and then an image for fans. Once someone clicks on the new “Welcome” button on the left side of your facebook wall this image will now appear.

Normally you will want to have this image appear to non fans to see right when they come to your page vs. having them click a welcome link. This is really easy to do once you have the welcome page setup. Just navigate to your facebook fan page and click on the “Edit Page” link at the top right. From here set your “Default Landing Tab” to this new page. Now once someone who isn’t a fan navigates to your Facebook fan page they will be greeted with this new image.
facebook marketing for photographers

Option #2 – Static HTML for Pages . – This is another great app that gives you pretty much the same functionality as the “iFrames for Pages from Wildfire” app does and is also free.

I would love to see what type of Facebook welcome pages you all have! Leave a Facebook comment below to share your fan page with us.

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Author: Mark

Mark is a fine art wedding and portrait photographer from Northern California. He has been passionate about photography since childhood and started his studio 12 years ago to bring a fresh style of photography to the wedding and portrait world.

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  1. Welcome pages are a great way to help your fan page stand out. I use a different app: it allows you to upload photos and add words to a user chosen template. You can also add a discount code that is only visible to new ‘likes’. You can see mine: http://www.facebook.com/soulgazephotography

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