Canon announces a new 24-70 2.8 lens

Today canon announced 3 new EF lenses, one being an update to the very popular 24-70 2.8L lens. That lens has always been a workhorse for me at weddings and is one of the best lenses in my bag. They also added 2 new IS lenses the EF 24mm f/2.8 IS USM and the EF 28mm f/2.8 IS USM. The 24-70 is getting another price bump up so once I can get my hands on one to do some testing i’ll report back out if the extra cost is really worth it.

A few improvements of the 24-70 lens

  • Redesigned optical system with one Super UD aspheric element and two Ultra-low Dispersion (UD) elements. This will help to reduce chromatic aberration in the outer area at wide-angle, high resolution and contrast in images and crisp clear edges around the subject.
  • Improved mechanical structure to offer enhanced zoom durability and greater shake and shock resistance.
  • A new Zoom Lock lever allows you to lock the zoom to prevent damage to the lens in transit
  • Check out the press release below and i’ll report back more info later on. Also leave your comments below and lets chat about this new announcement.

    Canon official press release:

    LAKE SUCCESS, N.Y., February 7, 2012 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new versions of its coveted Wide Angle Lenses and a new version of its popular 24-70mm Standard Zoom Lens for professionals and photo enthusiasts. The new EF 24-70mm f/2.8L II USM, EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM lenses use a rear focusing system, high-speed CPU, and a powerful ring-type Ultra Sonic Motor (USM) with optimized AF algorithms for faster auto focusing and sharp images. With large apertures these new lenses deliver beautiful, soft backgrounds for superior image quality.

    “Our heritage is our optics with over 70 years of expertise, we look to continually further our promise to our users and deliver the ultimate image quality,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “These new lenses are powerful tools for photographic and video enthusiasts to pair with Canon cameras to help enable and enhance their creative vision.”
    Canon EF 24-70mm f/2.8L II USM Lens for Harsh and Rigorous Conditions

    Canon continues the tradition of ensuring the Company’s highest quality optical performance in its L-series lenses with the launch of the EF 24-70mm f/2.8L II USM zoom lens. This new version of one of Canon’s most popular lenses utilizes one Super UD lens element and two UD lens elements to help achieve outstanding image quality throughout the full zoom range. The result is significantly reduced chromatic aberration in the outer area at wide-angle, high resolution and contrast in images and crisp clear edges around the subject. The lens coatings have been optimized to ensure exceptional color balance while minimizing ghosting, and reduced spherical aberration. With a circular nine-blade diaphragm, the lens delivers soft backgrounds and incredible bokeh.

    In demand by architectural, corporate, adventure and professional photographers of nearly every discipline, the EF 24-70mm f/2.8L II USM lens combines amazing image quality with enhanced durability. Highly resistant to dust and water, the new lens has enhanced durability and weather sealing. The lens also features a zoom lock lever to secure the zoom position for safe transport, and fluorine coatings on the front and rear glass surfaces to reduce smears and fingerprints, making it an ideal lens regardless of the conditions.

    The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.

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    Author: Mark

    Mark is a fine art wedding and portrait photographer from Northern California. He has been passionate about photography since childhood and started his studio 12 years ago to bring a fresh style of photography to the wedding and portrait world.

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    1 Comment

    1. I wanted to thank you for this great read!

      ! I definitely enjoyed every bit of it. I have got you saved as a
      favorite to check out new things you post…

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